As a busy local business operator with a young family on the go, Wellington’s Jess Redfern just needed an app that organised everything for her. With typical drive, focus and energy, she decided to design one herself.

Now her efforts have been rewarded with an Honourable Mention in the Digital Innovation category of the 2025 AusMumpreneur Awards held in mid-August at Geelong.

Most amazing of all, her new app SAVVI is still only in the development phase, as she explained to Dubbo Photo News.

“I’m a Wellington girl and I’ve been working with a software designer, and he’s been developing it for me,” Jess revealed. “It’s in the middle of testing, and I’ve only recently been selling it directly,” she added.

The concept for SAVVI came from her own active life as an entrepreneur and mother of young children.

“I was using a bunch of apps, calendars, to-do lists and vision boards for what I wanted to achieve, and I thought, ‘I really only want one app to do all of these functions’,” Jess recalled.

“This app tracks your weekly and daily habits and syncs (synchronises) these into tracking accountability to let you know how you’re going.”

The app, she added, also features a group interactive element that allows feedback on your personal targets, hopes and ambitions.

“It’s unusual, in that we also have a community forum for your notable goals and habits that people can comment on,” Jess said.

“So, just say, you put down ‘walk two kilometres a day’, people can ask ‘how did you go?’ and ‘does it help?’ – that sort of thing.”

Described as a “productivity and accountability app”, SAVVI is designed for women juggling entrepreneurship and motherhood.

With the awards recognising and encouraging the great ideas that women with children create every day, Jess said that there are many benefits to balancing business and motherhood.

“Being a mum while building SAVVI reminds me daily of the importance of designing a life with purpose and confidence. My business gives me the chance to show my children what’s possible when you dream boldly and take action.

"Do something today that your future self will be grateful for.”

Jess acknowledges that it can be challenging to be a successful businesswoman whilst raising a family, and gives this advice for others thinking about starting out on their own.

“Don’t wait until everything feels perfect – start now, even if it’s small. Progress beats perfection, every time.”

Jess’ app is now available in official App Stores and Instagram with a national roll-out planned for November, with plenty to keep her busy until then.

“We’ve got two kids under two, and a third due in January,” Jess said. "So, I definitely need an app like this!” she concluded.

Created by sisters Peace Mitchell and Katy Garner, the AusMumpreneur Awards aim to “celebrate the achievements of Australian mums in business across a wide range of categories, including business excellence, product innovation, customer service, sustainability and technology”.