Specsavers Dubbo has this week been part of a worldwide launch of an exciting new brand range, welcoming British heritage lifestyle brand, Barbour, into its growing range of optical glasses and frames.

This new collection features a range of exciting styles, offering a fresh twist on classic shapes and has been inspired by Barbour’s modern countryside look and feel, featuring colours and patterns inspired by the great British outdoors.

The Barbour story began in 1894 in the coastal town of South Shields in the north-east of England, where founder John Barbour began selling oilskins to local mariners and fishermen to protect them from the worst of the British weather.

Today, Barbour is a fifth-generation family-owned global lifestyle business providing outerwear, clothing, and accessories and footwear for men, women, and children, while remaining true to its founding values of quality, durability, attention to detail, and fitness for purpose.

The new Barbour eyewear collection is inspired by the iconography of Barbour’s renowned wax jackets through the understated use of tartan and houndstooth prints and a variety of timeless eyewear shapes, including the clubmaster and round metals.

Specsavers Head of Frames, Nelly Soleil, is excited that Australians will now be able to experience this quality and style at Specsavers.

“The new Barbour range delivers premium, on-trend, durable and beautifully-crafted frames that you’d expect from two brands with over 126 years of combined style heritage between them,” Ms Soleil said.

“The collection of frames, much like Barbour’s own brand ethos, is fit for purpose, timeless and transcends fashion providing the wearer with a unique pair of frames to take them seamlessly from the rush of the city to the calm of the country,” she added.

Barbour’s Distributor Markets, EMEA & Licensing Regional Manager, David Godfrey agreed, saying that the frames epitomise the group’s iconic country style.

“We are delighted to partner with Specsavers on this eyewear collection which perfectly captures the heritage of Barbour,” Mr Godfrey said.

“It incorporates our classic British style in textures and patterns synonymous with Barbour, reimagined for everyday wear from the city to the country.”

The Specsavers Barbour collection is available in-store at Dubbo Specsavers from Thursday, February 8, with prices starting from $299 for two pairs of single-vision glasses.