ADVERTORIAL.

No one does casual comfort and cool style better than Urban Beach in the Orana Mall.

Long-time owner and local retail legend, Greg Rummans, believes the store’s quarter century appeal – it opened way back at the start of the new century – is down to a simple formula of gear that makes customers feel good and look great.

“It’s lifestyle stuff, everyday streetwear, is how I’d describe it,” Greg said.

“The brands are the appeal, the quality is always good, and the brands are those that have been popular for a long period of time,” he added.

With summer on the way, he explained, many customers are on the look out for new season casual footwear to keep your tootsies cool and comfortable in the hot weather ahead.

“There’s always a bit of rush for things like Havaianas, Birkenstocks and Crocs. They’re all types of thongs, and they become popular around now.

“With things warming up, people like footwear to keep cool, open-toed thongs and the like for comfort,” Greg said.

The store’s continuing appeal, he adds, is down to gear that meets local’s stylish and easy-wear needs in the central west.

“It’s basically surf and streetwear brands, footwear and accessories,” Greg said.

“These are brands that have we’ve been selling over the years, that people know and love.”

Branded as a “surf, skate, and streetwear” destination, these iconic outfits include Billabong, Quicksilver, Volcom, Fox, Etnies, Vans, DC shoes, Globe, Adio, Sanuk, Von Zipper, Dragon, Oakley, Nixon, and Electric.

Since opening in 2001, Urban Beach has become the place in the region where surf and skate culture and street style blend best.

Beginning as a modest Australian lifestyle boutique, it has evolved into one of our top fashion shops with the motto, “look good, feel good, play good.”

“We opened here 24 years ago, so we’ve been serving our local customers successfully for a long time,” Greg concluded.

Opening hours: Monday, Tuesday, Wednesday, and Friday from 9am to 5.30pm, Thursday from 9am to 7pm, Saturday from 9am to 5pm, and on Sunday from 10am to 4pm.