A local Trangie family is the new face of a national advertising campaign, with their images set to appear across social media, website and store windows of leading rural apparel outfitter RB Sellars nationwide.

Ross and Amanda Ferrari, their three children – Annabel, Amy and Ollie – and son-in-law Wally Davidson, feature in RB Sellars' July 2026 campaign, wearing farmwear favourites including the highly coveted Limited Edition Workshirts.

Photographed at their Trangie property, Galteemore, the Ferrari family embody the popular clothing company’s commitment to authenticity in its advertising, reflecting real families from the land using their products.

With 19 stores nationally and more than 150 staff, the company wants its brand to capture the authenticity, community spirit and connection to country that define life in the bush.

RB Sellars’ CEO Jim Gall said the company’s heart has always been in rural and regional Australia, and wanted to celebrate the genuine faces and places that embody this way of life.

"It's where our story began and where it continues to grow. That's why we headed to Trangie, to a property that captures everything great about the country's farming communities,” he said.

"Featuring the Ferrari family, the shoot celebrates the spirit, authenticity and connection to community that define life in the country and the people who inspire our brand,” he added.

Amanda Ferrari, who also runs The Boarding School Collective around her family’s farming commitments, said the photoshoot was just like another work day on their property “with a few more cameras around.”

"We're not models, we're just a farming family from Trangie,” Amanda said.

“RB Sellars is what we already wear every day, whether we're sowing, at harvest, mustering, mending fences or just around the farm.

“So when they asked us to be part of the shoot, it didn't feel like a stretch, it felt like an ordinary day on the property,” she explained.

Amanda praised the company’s focus of reflecting real life in its advertising.

"It's rare for a big national brand to actually reflect how we live, instead of just selling us an idea of it. So to work with a brand actually showing real people instead of models was such a special moment for our family,” she said.

“RB Sellars is grown by farmers and worn by farmers, and that authenticity comes through in everything they do."