That's the question being asked by Potch's broken hearted family who were passing through Dubbo on December 31 when they stopped at the Visitor Information Centre and Potch jumped out of their vehicle.

"We were travelling from our home in Newcastle through to our holiday home in Lightning Ridge which we have done many of times throughout the last year," owner Aurelia Grandidier told Dubbo Photo News.

"Our beloved family cat always travels with us in the truck with our two kids. This trip he has jumped out while we were parked on Bligh Street (River side) opposite the kids play park near the information centre. We were there from 11.30am until 1pm having lunch on the side of the road. 

"We kept travelling as sometimes he sits under the seat to have a nap. We got all the way Walgett before we realised he wasn't in the truck. We dropped off our trailer and my husband and my eldest son drove back to Dubbo at 8pm at night and hunted the street on New Year 's Eve until 11.30 pm searching every car wheel, bush, park you could see with no luck. 

"A friend lives in Dubbo and has been out looking for him and following up any leads to help in the search. The support from the Facebook pages has been so amazing and gives our family hope that we will find him. The pound and local vets have been contacted also and his microchip has been marked missing. He is desexed and up to date with his vaccinations.  

"I've created a Facebook page that anyone can go and put up information regarding Potch." 

If you've rescued Potch or have seen him, please visit the Facebook page with your information.