Homeowners rushing to list their properties before the Christmas holiday season have been warned they could lose tens of thousands of dollars if they fall for common selling traps, despite strong market conditions and renewed buyer confidence.

Property strategist David Kaity says many sellers are lured by low listings, strong demand and the hype around spring, but overlook the fundamentals that secure top prices year-round.

“On the surface, the market conditions look like a green light for sellers. But falling for the urgency around spring and a high appraisal can lose them five- or six-figure profits,” he said.

Mr Kaity believes presentation, pricing and negotiation matter more than timing, and says the months from January to May can be just as lucrative – if not more – than spring, particularly with fewer competing listings and motivated buyers who missed out earlier.

He outlined five key traps sellers should avoid:

1. Trusting optimistic appraisals

Many vendors rely on free appraisals rather than paid valuations or market research. Kaity advises sellers to research at least 10 comparable sales to set a realistic price guide and negotiate with confidence.

2. Underwhelming presentation

Neutral or overly stripped-back styling turns buyers off. “People don’t buy four walls, they buy lifestyle and aspiration,” Mr Kaity said. He suggests simple, cosmetic updates and creating a home that appeals emotionally through light, scent and ambience.

3. Accepting early offers

Strong initial offers can signal the home is underpriced. Mr Kaity recommends allowing at least two weeks for competition to build and insists all offers be made in writing to give sellers transparency and control.

4. Listing without a price guide

Terms like “contact agent” deter buyers. Research shows most scroll past vague listings. Mr Kaity says a clear, data-backed price range attracts more serious interest.

5. Selling off market

Quiet sales can cost more than they save. “You can’t sell a secret,” Mr Kaity said, warning that limited exposure often leads to five or six figures less than full-market campaigns in some parts of Australia.

“With falling interest rates and strong buyer demand, summer and autumn will offer just as much opportunity to sell as spring – but strong prices don’t mean you can cut corners,” he said.

• For tips and advice to suit your more specific circumstances, seek out a local expert, and talk to family, friends and co-workers who have bought or sold recently.